Artnia, the official Square Enix store, is a must-visit Tokyo destination for fans of Dragon Quest, Star Ocean, and Final Fantasy. A short trek from the nearby Higashi-Shinjuku rail station, the combination café/bar, retail space, and museum is nestled amidst the neighboring skyscrapers in the vibrant Shinjuku district (not far from Square Enix’s corporate headquarters).
Artnia’s external design is immediately striking. It’s dome-shape architecture (which is reminiscent of a Dragon Quest slime monster) presents a captivating tease of what awaits inside. As visitors enter they’re treated to a posh restaurant and bar area specializing in video game-themed offerings. The “Brunch Menu” (11:00 to 17:00) includes standard fare like coffee drinks and sandwiches, as well as pancakes, frozen desserts, and other sweet confections. In the evenings (after 17:00), guests can opt for a variety of unique libations with game-inspired names like the “Ifrit”, “Mephilia”, “Shiva” and “Hi-Potion”.
Beyond the food and drinks, there’s plenty for visiting collectors to see (and potentially buy). Adjacent to the café/bar is the so-called, “Fancy Area” that’s filled with video games, plush toys, key chains, miniature figures, mugs, ornaments, and assorted souvenirs inspired by Dragon Quest, Star Ocean, and the breadth of the Final Fantasy series.
Artnia’s rearmost space is dedicated to its “Luxury Area”. Aptly named, the room features black granite and glass construction with a flowing fountain at its center. However, the true highlight is the collection of higher-end merchandise beautifully displayed throughout the chamber. In addition to game-inspired jewelry and apparel to view and purchase, the gallery includes a host of Square Enix Play Arts Kai Figures. On our visit the line-up included DC Comics and Marvel Universe Variant figures (Timeless Sparta and Steampunk Batman; Captain America; Thor, Black Widow, Venom, and more), as well as a variety of others based on iconic game franchises like Monster Hunter, Metal Gear Solid V: The Phantom Pain, Rise of the Tomb Raider, and Halo 5: Guardians.
A worthy successor to Square Enix’s original store, Artnia joins Hot Toys’ Toy Sapiens, Kaiyodo Hobby Lobby, and Kotobukiya Akihabarakan as can’t-miss destinations for collectors in Tokyo. For additional store information and detailed directions visit the official page here.